Fun At Work: Happy Greeting Cards

Marn Jensen, a creative director at Hallmark who oversees lines including Shoebox, said consumers have shown an interest in humor that is more positive than may have been popular five or 10 years ago, when sarcastic, biting, even mean-spirited messages sold well. She said that shift hasn't been easy for writers. "It's a little trickier to be funny and positive and happy and light, " Jensen said.