What's Your Story?

Seth Godin in his book All Marketers are Liars says that the way to convince a skeptical consumer is through the senses. The stories we tell will make them decide if they will buy from us or not. The best stories may offer: a shortcut, a miracle, money, social success, safety, ego, fun, pleasure, belonging or it can cause fear.

 

What is the story you tell that will help people want to "buy" into your story?

 

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